Build a Thriving Aesthetic Practice with Purpose and Profitability
Rooted & Rising:
A Business Workbook for Aestheticians
Introducing: Rooted and Rising
A guided workbook to help you clarify your vision, build your brand, and grow with purpose.
Whether you're just getting started or re-aligning after a few years in business, this workbook gives you structure, strategy, and space to reflect.
This isn't just a workbook; it's a business transformation tool. With actionable strategies, reflective exercises, and a step-by-step plan, you'll gain clarity and confidence to elevate your aesthetic practice.
What's inside:
foundations
Self-assessment, vision planning, and mindset reset
branding
Ideal client clarity, value proposition, brand audits (for both new + experienced pros)
marketing
Messaging, content planning, social + email strategy, promotions, and metrics
client experience
Client Journey Touchpoint Checklist to enhance every interaction
Metrics
Google Sheets tracker to monitor growth and performance
ceo mindset
Quarterly check-in worksheet for strategic reflection
self-care
Time management, boundary setting, and burnout recovery
action plan
30-day follow-through planner to help you stay focused and implement
Who this is for:
✔️New aestheticians who want a roadmap to build strong foundations
✔️Experienced pros looking to rebrand, pivot, or recover from burnout
✔️Anyone craving clarity, direction, and sustainable business practices
✔️Beauty professionals who value connection, purpose, and intentional growth
You'll Walk Away With:
A clear brand message and mission
A client journey that builds loyalty
A marketing plan that feels authentic
Boundaries that protect your time & energy
Renewed motivation to grow in a way that feels good
Tools to track your progress and stay accountable
Mindset strategies to overcome challenges and stay focused
“This workbook helped me reconnect with why I started in the first place.”
“I’ve done a lot of trainings, but this made everything finally click.”
“It’s like therapy for your business — in the best way.”
Bonus
Instant download (interactive PDF or printable)
Exclusive discount toward 1:1 coaching programs if you decide to go deeper later
Lifetime access-revisit anytime your business needs a reset
Ready to transform your practice?
Invest in your business growth today.
$147
Rooted and Rising. Get the complete workbook and toolkit
$147
Want Personalized Guidance to Go With Your Workbook?
Upgrade to the Rooted & Rising Bundle
Instant Download
Everything in the Workbook - 100+ pages of strategy, worksheets & prompts
1:1 Coaching Call (60 minutes)
Personalized support + action steps
Perfect for aestheticians who want to move faster with support, feedback, and accountability.
still not sure?
This is for you if you're:
- Spinning your wheels on Instagram
- Tired of comparing your business to everyone else’s
- Longing for a brand that feels like you
- Ready to stop hustling and start building with intention
Let’s build something you love.
You don’t need to do everything — you just need to take the next aligned step.
This workbook will help you find it.
Let's build something you love
You don’t need to do everything — you just need to take the next aligned step.
This workbook will help you find it.
Pam Edmondson
My journey into aesthetics began in 2005, driven by my own struggle with reactive skin. Over the years, I’ve deepened my expertise beyond skincare, becoming a certified Holistic Health Coach through IIN® in 2013 and a Nutritional Aesthetics® Practitioner in 2020.
Throughout my 20-year career, I’ve worn many hats—spa employee, solo aesthetician, and spa owner with a team—before returning to a thriving solo practice that aligns with my values and lifestyle. Along the way, I’ve pivoted, evolved, and learned that long-term success in this industry isn’t just about skill—it’s about strategy, branding, and building a business that truly supports you.
Today, I coach fellow aestheticians on how to grow sustainable, profitable practices—whether they’re just starting out or ready to reignite their passion for the business.